Effective incentives for increasing COVID-19 vaccine uptake.

In this study, we examined the relative effectiveness of prestige-based incentives (vaccination of an expert scientist/president/politician/celebrity/religious leader), conformist incentives (vaccination of friends and family) and risk-based incentives (witnessing death or illness of a person from the disease) for increasing participants' chances of getting vaccinated with respect to their coronavirus disease 2019 (COVID-19) vaccine intention. We conducted a cross-cultural survey using demographically representative samples from the UK (n = 1533), USA (n = 1550) and Turkey (n = 1567). The most effective incentives in all three countries were vaccination of an expert scientist, followed by vaccination of friends and family members and knowing someone dying from the disease. Vaccination of an expert scientist was significantly more effective at increasing vaccine intention than any other incentive. Vaccine incentives, regardless of the incentive type, were much less effective for those who originally refused the COVID-19 vaccine than for those who were hesitant to receive the vaccine. Although the percentage of vaccine-hesitant participants was highest in Turkey, the mean effectiveness scores of incentives were also the highest in Turkey, suggesting that an informed vaccine promotion strategy can be successful in this country. Our findings have policy applicability and suggest that positive vaccination messages delivered by expert scientists, vaccination of friends and family and risk-based incentives can be effective at increasing vaccine uptake.

COVID-19 vaccine hesitancy is associated with beliefs on the origin of the novel coronavirus in the UK and Turkey.

BACKGROUND: Much research effort is focused on developing an effective vaccine for combatting coronavirus disease 2019 (COVID-19). Vaccine development itself, however, will not be enough given that a sufficient amount of people will need to be vaccinated for widespread immunity. Vaccine hesitancy is on the rise, varies across countries, and is associated with conspiratorial worldview. Given the rise in COVID-19-related conspiracy theories, we aimed to examine the levels of COVID-19 vaccine hesitancy and its association with beliefs on the origin of the novel coronavirus in a cross-cultural study. METHODS: We conducted an online survey in the UK (N = 1088) and Turkey (N = 3936), and gathered information on participants' willingness to vaccinate for a potential COVID-19 vaccine, beliefs on the origin of the novel coronavirus, and several behavioural and demographic predictors (such as anxiety, risk perception, government satisfaction levels) that influence vaccination and origin beliefs. RESULTS: In all, 31% of the participants in Turkey and 14% in the UK were unsure about getting themselves vaccinated for a COVID-19 vaccine. In both countries, 3% of the participants rejected to be vaccinated. Also, 54% of the participants in Turkey and 63% in the UK believed in the natural origin of the novel coronavirus. Believing in the natural origin significantly increased the odds of COVID-19 vaccine acceptance. CONCLUSIONS: Our results point at a concerning level of COVID-19 vaccine hesitancy, especially in Turkey, and suggest that wider communication of the scientific consensus on the origin of the novel coronavirus with the public may help future campaigns targeting COVID-19 vaccine hesitancy.

The roles of social norms and leadership in health communication in the context of COVID-19.

The global struggle with the COVID-19 pandemic has lasted for almost three years. Although national and local leaders have often called on the public to comply with preventive measures through health communication, large sections of society sometimes violated precautions and did not adequately follow these calls. We propose that social norms and leaders' identity entrepreneurship characteristics could be essential in effective health communication. In line with this notion, we investigated the effects of social norm types and leadership on complying with preventive measures, the intention to be vaccinated, and prosocial behavioral tendency through a high-powered experiment that focused on three factors: leadership quality (presence/lack of entrepreneurship), descriptive norm (supportive/obstructive), and injunctive norm (supportive/obstructive). Results showed that when support for injunctive and descriptive norms was present, people tended to more readily adhere to preventive measures, get vaccinated, and engage in prosocial behavior. There was also a significant effect of the interaction between descriptive and injunctive norms on compliance with preventive measures. The compliance level was highest when both norm types were supportive and lowest when both were obstructive. The effect decreased in the discrepant norms condition, where one type of norm was supportive and the other obstructive. There is also a significant interaction between leadership and the descriptive norm, indicating that a combination of an entrepreneur leader and a supportive descriptive norm increases compliance with the preventive measure. We discussed the role of leadership and social norms in effective health communication.

Predicting attitudinal and behavioral responses to COVID-19 pandemic using machine learning

At the beginning of 2020, COVID-19 became a global problem. Despite all the efforts to emphasize the relevance of preventive measures, not everyone adhered to them. Thus, learning more about the characteristics determining attitudinal and behavioral responses to the pandemic is crucial to improving future interventions. In this study, we applied machine learning on the multinational data collected by the International Collaboration on the Social and Moral Psychology of COVID-19 (N = 51,404) to test the predictive efficacy of constructs from social, moral, cognitive, and personality psychology, as well as socio-demographic factors, in the attitudinal and behavioral responses to the pandemic. The results point to several valuable insights. Internalized moral identity provided the most consistent predictive contribution—individuals perceiving moral traits as central to their self-concept reported higher adherence to preventive measures. Similar results were found for morality as cooperation, symbolized moral identity, self-control, open-mindedness, and collective narcissism, while the inverse relationship was evident for the endorsement of conspiracy theories. However, we also found a non-neglible variability in the explained variance and predictive contributions with respect to macro-level factors such as the pandemic stage or cultural region. Overall, the results underscore the importance of morality-related and contextual factors in understanding adherence to public health recommendations during the pandemic.

The roles of national and global identities and leaders in the acceptance of COVID-19 vaccines developed by different countries

The current paper aims to study the social-psychological factors that would play roles in COVID-19 vaccine acceptance. Specifically, we examined whether national and global identifications and the leaders whom people think being in charge of managing the COVID-19 pandemic on a national scale could explain people's acceptance of the COVID-19 vaccines developed by different countries. We proposed a model in which people's assessment of the leader in terms of identity-leadership mediates the relationship between different identification types (i.e., global and national) and acceptance of Western, Asian or national vaccines. The model was tested on self-reported data collected in Turkey (N = 694) utilizing Structural Equation Modelling (SEM) in R software. The results revealed that national identification positively predicted acceptance of national vaccines and negatively predicted acceptance of Western vaccines;both of the relationships were also mediated by people's assessments of the leader in terms of identity-leadership dimensions. On the other side, global identification positively predicted acceptance of Western vaccines. The implications of the findings were discussed in terms of their practical contributions along with their theoretical relevance. (PsycInfo Database Record (c) 2022 APA, all rights reserved) (Spanish) Este documento tiene por objetivo estudiar los factores socio-psicologicos que desempenarian roles en la aceptacion de las vacunas contra la COVID-19. Especificamente, hemos analizado si las identificaciones y los lideres nacionales y globales, de quienes las personas piensan que estan a cargo de gestionar la pandemia de la COVID-19 a escala nacional, podrian explicar la aceptacion de las personas de las vacunas contra la COVID-19 desarrolladas por diferentes paises. Propusimos un modelo en el cual la evaluacion del lider por parte de las personas, en terminos de identidad-identificacion nacional, media la relacion entre diferentes tipos de identificacion (es decir, global y nacional) y la aceptacion de vacunas occidentales, asiaticas o nacionales. El modelo fue probado con datos auto-reportados en Turquia (N = 694) utilizando Modelos de Ecuacion Estructural (MEE) en un software R. Los resultados revelaron que la identificacion nacional prededecia positivamente la aceptacion de vacunas nacionales, y predecia negativamente la aceptacion de vacunas occidentales;ambas relaciones tambien estuvieron mediadas por las evaluaciones que las personas hicieron del lider en terminos de dimensiones identidad-liderazgo. Por otro lado, la identificacion global predijo positivamente la aceptacion de vacunas occidentales. Las implicaciones de los hallazgos se debatieron en terminos de sus contribuciones practicas junto con su importancia teorica. (PsycInfo Database Record (c) 2022 APA, all rights reserved)

Adaptive function and correlates of anxiety during a pandemic.

BACKGROUND AND OBJECTIVES: Most studies to date have focused on the negative aspects of anxiety. Anxiety, however, is an evolved emotional response that can provide protection in the face of risk. Pandemics are characterized by increased mortality risk coupled with future uncertainties, which both cause heightened anxiety. Here, we examine the factors associated with anxiety levels and risk avoidance behaviours during the first wave of the COVID-19 pandemic. We asked how individual time perspectives (future-oriented consideration and attention to present moment experience) affect anxiety in uncertain times, and whether anxiety reduces mortality risk by promoting risk avoidance behaviour. METHODOLOGY: We conducted an online survey in the UK (N = 1088) and Turkey (N = 3935) and measured participants' generalized and pandemic-related anxiety levels, future-oriented consideration, mindfulness, intolerance of uncertainty, risk perception and risk avoidance behaviours. RESULTS: We found that people less tolerant of uncertainties had higher levels of pandemic anxiety. Those with higher pandemic anxiety exhibited risk avoidance behaviours more frequently. Mindfulness and increased financial satisfaction reduced pandemic anxiety. People in Turkey reported higher levels of generalized and pandemic anxiety and greater engagement in risk avoidance behaviours than people in the UK. CONCLUSIONS AND IMPLICATIONS: Our study shows an elevated anxiety response can help mitigate infection risk during pandemics and emphasizes the importance of the underlying situation in understanding whether an anxiety response is adaptive or pathological. Maintaining a healthy level of anxiety can promote engagement in protective behaviours. Therapies addressing anxiety can focus on increasing tolerance to future uncertainties. LAY SUMMARY: Anxiety is an emotional response triggered in the anticipation of a possible threat. We found that intolerance of uncertainty strongly predicted anxiety and that people with elevated anxiety levels engaged in protective behaviours more frequently during the COVID-19 pandemic, suggesting that anxiety can help mitigate mortality risk.